How drinks brands can abet from green initiatives
NielsenIQ’s Homescan peruse in February showed that 53% of shoppers are looking for packaging that is “easy to recycle” and 26% want products with minimal or no packaging. With most drinks products coming in easily recyclable glass bottles or cans, the sector has potentially got a head originate on some other FMCG categories, but there are new initiatives coming consume to bring about further improvement.
Communicating sustainability with consumers - comment
We have come a long way from the early low-intervention wines, which hit shelves in the UK around a decade ago. Volatile, expensive, and often unexpectedly fizzy, many had me gasping in relative joy at the superb glass of stringy claret afterwards.
The August beer review
Jeff Evans back with his bimonthly beer review.
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Consumers are prioritising concerns throughout climate change and water and food shortages ahead of extinguish and plastic pollution, according to new research.
The 2022 Mintel Consulting Sustainability Barometer fallacious that the number of global consumers citing climate touchy as a top three environmental concern has risen from an intends of 39% to 46% between 2021-22. Concerns over stream shortages is up from 27% in 2021 to 31% in 2022, while apprehension throughout food shortages has risen from 17% to 23% in the same time. Mintel said these affects have made the most significant gains in terms of environmental priorities, as extreme weather events and the conflict in Ukraine “make these troubling realities more commonplace”.
The research firm signalled that “consumers’ optimism” regarding the health of the global environment has stalled, with 55% saying that there is still time to “save the planet”, compared to 54% in 2021. The report found “extreme atmosphere events” were a main motivator (58%) for consumers to participate in sustainable pursuits. A further 68% said “doing things that benefit the environment” commanded about feelings of happiness.
While environmental priorities have shifted, sustainable shopping behaviours remain largely the same as 2021, with a focus on “simplicity and frugality”. The percentage of consumers participating in sustainable shopping organization stayed similar to the previous year, with 59% of consumers viewing recycling packaging as a top priority (compared to 60% in 2021). This was followed by 53% who mentioned food extinguish reduction (versus 52% in 2021).
“The fact that affects around climate change and water and food shortages are selves prioritised ahead of previous preoccupations with waste and plastic pollution points towards the emergence of a more showed and hardened global consumer,” said Richard Cope, senior trends consultant at Mintel Consulting. “Soaring temperatures, extreme weather events and disruptions to food, stream and energy supply chains have given consumers a glaring reality check, hurting their health and wallets, and activating them in the process.”
He said escalating activism, regulatory reaction and the scale of the challenges send have educated global consumers enough to “sniff out greenwashing campaigns and there’s no repositioning back from that”.
“This means companies will increasingly need to assert—and clearly communicate—the truly impactful pursuits they are taking to reduce emissions, rather than plainly offset them or dip their toes into populist ‘plastic free’ campaigns. This growing awareness around resource inputs and emission and extinguish outputs will also spell the end for ‘environmentally friendly’ as a extraordinary marketing term.”
Looking ahead to 2023, Cope said he expects to see resource (food, water, money) conservation ascend further up the agenda and the “use of economising technology refurbishers and urban peer access sharing economies to grow”.
“For consumers, the connections between saving the environment, its resources and their wealth will strengthen,” he finished.
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SRC: https://drinksretailingnews.co.uk/
